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Ajay Piramal, Chairman, Piramal Group notes that the current generation of philanthropists wants to take a strategic approach to philanthropy in India as compared to the previous one. The new generation also realizes that just giving money is not enough in the sector but one must also devote quality time and actively engage with the organizations, according to Piramal. “There are many young people who feel that their mission is not just to work somewhere but to make a positive difference to the world around them. This was not there so much earlier,” he said.