Strategic Giving

Alliance

Only by leveraging the financial and human capital of Indian and international funders will the significant challenges that India faces start to be addressed. While India has some of the most pressing global challenges, it is also one of the centers of the global evolution in giving. And while the share of Indian wealth that is given falls short of the benchmark American levels of giving (2.1% of GDP), India’s attitude is one of the fastest changing. To unlock the massive potential, we need to provide insight and information to understand and support givers. And by involving them and innovating new solutions, more funds can be unlocked quicker for greater impact.

Only by leveraging the financial and human capital of Indian and international funders will the significant challenges that India faces start to be addressed. While India has some of the most pressing global challenges, it is also one of the centers of the global evolution in giving. And while the share of Indian wealth that is given falls short of the benchmark American levels of giving (2.1% of GDP), India’s attitude is one of the fastest changing. To unlock the massive potential, we need to provide insight and information to understand and support givers. And by involving them and innovating new solutions, more funds can be unlocked quicker for greater impact.

WHY STRATEGIC GIVING?

Like every industry that has evolved to deliver increasing effectiveness of investment and increased customer satisfaction, philanthropy deserves the professional rigor and development of working practices to ensure its impact is maximized. The move from pastime to profession for many means there is an increasing appetite to learn from those who have gone before and establish new models of what will come. And with the significant increase in funds available locally in India and internationally, there has never been a more important time to build an environment that nurtures effective philanthropy.

Transparency and trust are key barriers to entry and involvement in activity is a major accelerator of philanthropic activity. It is not only the quantum of funds that is important but also also how those funds are used.

Investing in long term organization building, increasing collaboration between stakeholders, championing the adoption of professional reporting practices and linking effectively with the government are all key to more strategic giving.

New models are disrupting the landscape: from the CSR 2% law to the evolution of collaborative funding platforms such as giving circles. Meanwhile, NGOs are professionalising and developing more strategic long range plans that require more sophisticated investors. And with a Government that has shown an appetite to tackle major challenges, the need is there for philanthropy to support the riskier work to get programs ready to be adopted and scaled by the state.

By truly unlocking the potential of current and future philanthropic and government investment in India, the work of the development sector will leap forward and the desired improvement on hundreds of millions of lives will be realized.

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